from the web site: 'SafeCast is a powerful, high performance e-mail broadcast and electronic campaign management system developed and operated by Safecom Solutions.SafeCast has been specifically designed to meet the needs of organisations wishing to conduct regular, high volume, promotional campaigns, using Internet based e-mail, to deliver personalised messages and information to predefined groups of people.At the heart of the SafeCast system is a high performance content personalisation engine. This engine combines profile data, with text and graphics, to create a uniquely formatted message that exactly matches the preferences of each recipient.Incorporated into SafeCast's formatting system is state-of-the-art technology that automatically detects the capabilities of the e-mail client being used by each recipient. The email message you send is reconfigured on the fly so that it always appears in the best format possible, on the recipients system.To help measure the success of each campaign, SafeCast has a sophisticated activity tracking system that identifies if, when and how each recipient responds to the information they receive.This vital data can automatically be fed back into the SafeCast database to fine tune subsequent campaigns and to profile the preferences of each recipient.