Be Free is a "full-service affiliate marketing solution" that places online retailers into similar merchandising groups within the Be Free network so that targeted advertising can be more effectively served up. Be Free's targeting technology is BSELECT, "...a next-generation personalization technology that enables an e-business to use its customers' past and present anonymous online behavior to recommend products, information, and services that are most appropriate for each visitor."For merchants who outsource to Be Free, "...Ad Trafficking is available to merchants who use our ad serving technology (BFIT) and would like Be Free to administer the campaigns, monitor site and performance activity, and generate and distribute reports as requested."